Advertising + Graphic Design

The future belongs to those who are able to solve problems with courageous creativity. The Advertising + Graphic Design curriculum is designed to provide students with the knowledge and skills to be the next creative leaders in our community. Graduates of the program are prepared for employment in creative industries, including graphic design firms, advertising agencies, marketing communications and in-house creative groups.

Students learn the development of concepts and design for visual communication materials such as ads, corporate and brand identity programs, print and interactive media.

Visit Career Coach for career information.

Advertising + Graphic Design (A30100)

Degree Awarded

The Associate in Applied Science Advertising + Graphic Design Degree is awarded by the College upon completion of this program.

Admissions

  • High school diploma or equivalent is required.
  • Placement tests determine enrollment in English (ENG) and mathematics (MAT) courses.
  • Many courses have prerequisites or co-requisites. Check the Courses section for details.

Contact Information

The Advertising + Graphic Design program is in the Applied Technologies Division at the Harper Campus. For more information, please contact the Program Office at 704.330.4481.

Visit Career Coach for career information.

General Education Requirements
ENG 111Writing and Inquiry3.0
ART 115Art History Survey II3.0
COM 231Public Speaking3.0
Select 3 credits of the following:3.0
Writing and Research in the Disciplines
Literature-Based Research
Professional Research & Reporting
Select 3 credits of the following:3.0
Mathematical Measurement and Literacy
Quantitative Literacy
Statistical Methods I
Precalculus Algebra
Calculus I
Select 3 credits of the following:3.0
General Psychology
Introduction to Sociology
Major Requirements
GRD 110Typography I3.0
GRD 280Portfolio Design4.0
GRD 121Drawing Fundamentals I2.0
GRD 131Illustration I2.0
GRD 141Graphic Design I4.0
GRD 142Graphic Design II4.0
GRD 241Graphic Design III4.0
GRD 151Computer Design Basics3.0
GRD 152Computer Design Techniques I3.0
GRD 111Typography II3.0
GRD 113History of Graphic Design3.0
GRD 188Graphic Design for Web I3.0
GRD 265Digital Print Production3.0
GRD 271Multimedia Design I2.0
GRD 273New Media Design Communication2.0
GRD 282Advertising Copywriting2.0
WBL 111Work-Based Learning I1.0
Electives
Select 6 credits of the following:6.0
Graphic Design IV
Photographic Imaging I
Interactive Design
Illustrative Imaging
Client/Media Relations
Screen Printing II
Screen Printing I
Web Development Tools
Total Credits72

No diplomas offered.

Advertising + Graphic Design Certificates

Advertising and Graphic Design Certificate Specialization in Introduction to Graphic Design (C30100-C6)

This certificate is available to high school students through Career and College Promise.

MAJOR REQUIREMENTS
GRD 141Graphic Design I4.0
GRD 142Graphic Design II4.0
GRD 151Computer Design Basics3.0
GRD 121Drawing Fundamentals I2.0
GRD 110Typography I3.0
Total Credits16

Advertising and Graphic Design Certificate Specialization in Introduction to Illustration (C30100-C7)

This certificate is available to high school students through Career and College Promise.

MAJOR REQUIREMENTS
GRD 141Graphic Design I4.0
GRD 121Drawing Fundamentals I2.0
GRD 142Graphic Design II4.0
GRD 131Illustration I2.0
GRD 132Illustration II2.0
Total Credits14

Advertising and Graphic Design Certificate Specialization in Introduction to Graphic Design for Web (C30100-C8)

This certificate is available to high school students through Career and College Promise.

Major Requirements
GRD 141Graphic Design I4.0
GRD 142Graphic Design II4.0
GRD 151Computer Design Basics3.0
GRD 152Computer Design Techniques I3.0
GRD 188Graphic Design for Web I3.0
Total Credits17

Courses

GRD 110. Typography I. 3.0 Credits. Class-2.0. Clinical-0.0. Lab-2.0. Work-0.0

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements.

Prerequisites: Take GRD 141 GRD 151

GRD 111. Typography II. 3.0 Credits. Class-2.0. Clinical-0.0. Lab-2.0. Work-0.0

This course is a continuation of GRD 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications.

Prerequisites: Take GRD 110 GRD 152

GRD 113. History of Graphic Design. 3.0 Credits. Class-3.0. Clinical-0.0. Lab-0.0. Work-0.0

This course covers the history of graphic design and visual communications. Topics include major trends, developments, influences, and directions. Upon completion, students should be able to understand, recognize, and analyze important historical and world-wide cultural influences found in today's marketing of ideas and products.

GRD 121. Drawing Fundamentals I. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles, and approaches. Upon completion, students should be able to show competence and proficiency in finished works.

GRD 131. Illustration I. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.

Prerequisites: Take ART 131, DES 125, or GRD 121
Take GRD 141

GRD 132. Illustration II. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course is a continuation of GRD 131. Topics include editorial, product, fashion, and advertising illustrations. Upon completion, students should be able to demonstrate increased proficiency in creating quality illustrations from conceptualization through finished artwork.

Prerequisites: Take GRD 131

GRD 141. Graphic Design I. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.

GRD 142. Graphic Design II. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.

Prerequisites: Take ART 121, DES 135, or GRD 141
Take GRD 151

GRD 151. Computer Design Basics. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color, and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.

GRD 152. Computer Design Techniques I. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers complex design problems utilizing various design and drawing software applications. Topics include the expressive use of typography, image, and organization to communicate a message. Upon completion, students should be able to use appropriate computer software to professionally present their work.

Prerequisites: Take GRD 151 GRD 141

GRD 167. Photographic Imaging I. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality.

Prerequisites: Take GRD 151 with a minimum grade of C

GRD 180. Interactive Design. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography, and animated elements. Upon completion, students should be able to design and produce interactive presentations.

Prerequisites: Take GRD 151, or GRA 151
Take GRD 152

GRD 188. Graphic Design for Web I. 3.0 Credits. Class-2.0. Clinical-0.0. Lab-3.0. Work-0.0

This course introduces the application of graphic design principles to web sites and graphics for web/mobile device delivery. Emphasis is placed on visual communication and presentation principles applied to web sites, including page layout, typography, color theory, navigation, responsive design, and image optimization. Upon completion, students should be able to apply the principles of design in the creation of full and mobile websites.

Prerequisites: Take GRD 141

GRD 241. Graphic Design III. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving.

Prerequisites: Take DES 136 GRD 142 or GRD 152

GRD 242. Graphic Design IV. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction.

Prerequisites: Take GRD 111 GRD 241

GRD 263. Illustrative Imaging. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the creative manipulation of images utilizing digital techniques of masking, layering, airbrushing, and painting. Topics include the aesthetic analysis of visual imagery as well as the legalities of manipulating images. Upon completion, students should be able to utilize software applications to creatively manipulate and illustratively build digital images which accomplish design objectives.

Prerequisites: Take One: GRD 151 or GRA 151

GRD 265. Digital Print Production. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing, and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.

Prerequisites: Take One: GRD 151 or GRA 151

GRD 271. Multimedia Design I. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course introduces the fundamentals of multimedia design and production for computer-related presentations. Topics include interface design, typography, storyboarding, scripting, simple animation, graphics, digital audiovideo, and copyright issues. Upon completion, students should be able to design and produce multimedia presentations.

Prerequisites: Take One: GRD 151 or GRA 151

GRD 273. New Media Design Communication. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course is designed to cover new media visual design communication, as well as computer-related interactivity production for implementation and presentation. Topics include graphic design for user interactivity, data visualization and motion graphics, social media, digital imaging for user content, mobile devices, and global information services, and creative direction for imaging, 2D and 3D modeling media design solutions. Upon completion, students should be able to design and produce various complex media with computer software imaging technologies that enable digital interactivity as well as motion graphics for global information services.

Prerequisites: Complete one of the following options:Take DES 135 and GRD 271
Take GRD 142 and GRD 271

GRD 280. Portfolio Design. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.

Prerequisites: Take GRD 142
Take GRD 111 and GRD 242
Take GRA 152 or GRD 152

GRD 282. Advertising Copywriting. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-2.0. Work-0.0

This course covers copywriting for print, electronic, and broadcast advertising and promotion. Topics include advertising strategies, proposals, headlines, slogans, and text copy for various types of advertising. Upon completion, students should be able to write and articulate advertising proposals and understand the ethical and regulatory environment for advertising.

Prerequisites: Take ENG 110 or ENG 111
Take GRD 142

GRD 285. Client/Media Relations. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-2.0. Work-0.0

This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients' advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.

Prerequisites: Complete one of the following options:Take GRD 142 and GRA 121
Take GRD 142 and GRA 152
Take GRD 142 and GRD 152
Take GRD 241