Advertising + Graphic Design

The future belongs to those who are able to solve problems with courageous creativity. The Advertising + Graphic Design curriculum is designed to provide students with the knowledge and skills to be the next creative leaders in our community. Graduates of the program are prepared for employment within the creative industries sector, including graphic design firms, advertising agencies, marketing communications and in-house creative groups.

Students will have the opportunity to learn the development of concepts and design for visual communication materials such as ads, corporate and brand identity programs, print and interactive media.

Advertising + Graphic Design (A30100)

Degree Awarded

The Associate in Applied Science Advertising + Graphic Design Degree is awarded by the College upon completion of this program.

Admissions

  • High school diploma or equivalent is required.
  • Placement tests determine enrollment in English (ENG) and mathematics (MAT) courses.
  • Many courses have prerequisites or co-requisites; check the Courses section for details.

Contact Information

The Advertising + Graphic Design program is in the Applied Technologies Division at the Harper Campus. For more information contact Kenn Compton at kenn.compton@cpcc.edu or call 704.330.4481.; orĀ Ellen Ward at ellen.ward@cpcc.edu, or call 704.330.4485.

General Education Requirements
ENG 111Writing and Inquiry3.0
ART 115Art History Survey II3.0
COM 231Public Speaking3.0
Select 3 credits of the following:3.0
Writing and Research in the Disciplines
Literature-Based Research
Professional Research & Reporting
Select 3 credits of the following:3.0
Mathematical Measurement and Literacy
Mathematical Models
Algebra/Trigonometry I
Algebra/Trigonometry II
Survey of Mathematics
Quantitative Literacy
Statistical Methods I
Statistical Analysis
College Algebra
Precalculus Algebra
Precalculus Trigonometry
Precalculus
Applied Calculus
Calculus I
Calculus II
Calculus III
Select 3 credits of the following:3.0
General Anthropology
Cultural Anthropology
Comparative Cultures
Survey of Economics
Principles of Microeconomics
Principles of Macroeconomics
World Regional Geography
World Civilizations I
World Civilizations II
American History I
American History II
American Government
Comparative Government
International Relations
General Psychology
Developmental Psychology
Abnormal Psychology
Introduction to Sociology
Sociology of the Family
Social Diversity
Introduction to Political Science
Social Psychology
Social Problems
Major Requirements
GRD 110Typography I3.0
GRD 280Portfolio Design4.0
GRD 121Drawing Fundamentals I2.0
GRD 131Illustration I2.0
GRD 141Graphic Design I4.0
GRD 142Graphic Design II4.0
GRD 241Graphic Design III4.0
GRD 151Computer Design Basics3.0
GRD 152Computer Design Techniques I3.0
GRD 111Typography II3.0
GRD 113History of Graphic Design3.0
GRD 180Interactive Design3.0
GRD 242Graphic Design IV4.0
GRD 282Advertising Copywriting2.0
GRD 265Digital Print Production3.0
WBL 221Work-Based Learning V1.0
GRD 285Client/Media Relations2.0
Electives
Select 6 credits of the following:6.0
Non-Western Art History
Drawing I
Drawing II
Illustrative Imaging
Internet/Web Fundamentals
Web Development Tools
Illustration II
Advertising and Sales Promotion
Digital Photography I
Digital Photography II
Screen Printing I
Screen Printing II
Art Appreciation
Art History Survey I
Survey of American Art
Two-Dimensional Design
Three-Dimensional Design
Figure Drawing I
Printmaking I
Printmaking II
Figure Drawing II
Painting I
Painting II
Landscape Painting
Portrait Painting
Watercolor
Jewelry I
Jewelry II
Photography I
Photography II
Color Photography
Videography I
Videography II
Sculpture I
Sculpture II
Ceramics I
Ceramics II
Color Theory
Graphic Arts Orientation
Graphics Problem Solving
Graphic Arts I
Graphic Arts Imaging
Image Manipulation I
Image Manipulation II
Image Manipulation III
Photographic Imaging I
Public Relations
Social Media Marketing
Flexography I
Bindery & Finishing
Offset Press Operations
Print Estimating/Planning
Simulation and Game Development Design
3D Modeling
Art for Games
Simulation and Game Animation
Simulation and Game 3-D Animation
Introduction to Internet Multimedia
Mobile Web Design
Computer Graphics III
Computer Graphics II
Computer Graphics I
Photography Appreciation
Total Credits74

No diplomas offered.

No certificates offered.

Courses

GRD 110. Typography I. 3.0 Credits. Class-2.0. Clinical-0.0. Lab-2.0. Work-0.0

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements.

Prerequisites: Take GRD 141 GRD 151

GRD 111. Typography II. 3.0 Credits. Class-2.0. Clinical-0.0. Lab-2.0. Work-0.0

This course is a continuation of grd 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications. Students should be able to explore a variety of typographic solutions and manipulations and prepare work successfully for output.

Prerequisites: Take GRD 110 GRD 152

GRD 113. History of Graphic Design. 3.0 Credits. Class-3.0. Clinical-0.0. Lab-0.0. Work-0.0

This course covers the history of graphic design and visual communications. Topics include major trends, developments, influences, and directions. Upon completion, students should be able to understand, recognize, and analyze important historical and world-wide cultural influences found in today's marketing of ideas and products.

GRD 121. Drawing Fundamentals I. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles, and approaches. Upon completion, students should be able to show competence and proficiency in finished works.

GRD 131. Illustration I. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.

Prerequisites:

GRD 132. Illustration II. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

This course is a continuation of GRD 131. Topics include editorial, product, fashion, and advertising illustrations. Upon completion, students should be able to demonstrate increased proficiency in creating quality illustrations from conceptualization through finished artwork.

Prerequisites: Take GRD 131

GRD 141. Graphic Design I. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.

GRD 142. Graphic Design II. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects.

Prerequisites:

GRD 151. Computer Design Basics. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color, and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.

GRD 152. Computer Design Techniques I. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers complex design problems utilizing various design and drawing software applications. Topics include the expressive use of typography, image, and organization to communicate a message. Upon completion, students should be able to use appropriate computer software to professionally present their work.

Prerequisites: Take GRD 151 GRD 141

GRD 160. Photo Fundamentals I. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course introduces basic camera operations, roll film processing, and photographic print production. Topics include contrast, depth-of-field, subject composition, enlarger operation, and density control. Upon completion, students should be able to produce photographic prints with acceptable density values and quality.

GRD 167. Photographic Imaging I. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality.

Prerequisites: Take GRD 151 with a minimum grade of C

GRD 180. Interactive Design. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography, and animated elements. Upon completion, students should be able to design and produce interactive presentations.

Prerequisites:

GRD 241. Graphic Design III. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving.

Prerequisites: Take DES 136 GRD 142 or GRD 152

GRD 242. Graphic Design IV. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies, and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create, and produce designs for reproduction.

Prerequisites: Take GRD 111 GRD 241

GRD 263. Illustrative Imaging. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the creative manipulation of images utilizing digital techniques of masking, layering, airbrushing, and painting. Topics include the aesthetic analysis of visual imagery as well as the legalities of manipulating images. Upon completion, students should be able to utilize software applications to creatively manipulate and illustratively build digital images which accomplish design objectives.

Prerequisites: Take One: GRD 151 or GRA 151

GRD 265. Digital Print Production. 3.0 Credits. Class-1.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing, and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.

Prerequisites: Take GRD 151 or GRA 151

GRD 280. Portfolio Design. 4.0 Credits. Class-2.0. Clinical-0.0. Lab-4.0. Work-0.0

This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a resume and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.

Prerequisites:

GRD 282. Advertising Copywriting. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-2.0. Work-0.0

This course covers copywriting for print, electronic, and broadcast advertising and promotion. Topics include advertising strategies, proposals, headlines, slogans, and text copy for various types of advertising. Upon completion, students should be able to write and articulate advertising proposals and understand the ethical and regulatory environment for advertising.

Prerequisites:

GRD 285. Client/Media Relations. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-2.0. Work-0.0

This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients' advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.

Prerequisites: Complete one of the following options: